Twitter Hashtag: #ChrisRockwell
As a person that helps innovators take products to market and to profit, Chris Rockwell knows a few things about ideation and design for people. And moreover, why it too often fails. A life-long expert in the human factor, Chris will help us understand how our ingrained point of view can lead our creative instincts astray; and how creating with- instead of for- people can result in breakthrough experiences.
Chris is the founder of lextant, a user experience consultancy dedicated to informing and inspiring design through a deep understanding of people, their experiences and their aspirations. Lextant’s experienced team of design research and user-experience professionals have provided this clarity for design innovation in such diverse domains as consumer package goods, health care systems, durable goods, retail apparel, consumer electronics, and information technology systems.